225a Brompton Road, SW3 2EJ
19 September—27 September 2015
During London Design Festival, florist Simone Gooch of Fjura and designer and colour consultant Laetitia de Allegri combine their world of colours and nature as inspiration for their collaborative exhibition. Parallel themes that run through their work are the exploration of empty and full space, and the balance of light and shadow.
225a Brompton Road will become an immersive floral experience constantly evolving, responding to season and nature. The exhibition will explore themes of empty and full space, and the balance of light and shadow.
The “shop” will be dressed with colourful ceramic pieces handmade and crafted by Laetitia de Allegri, consisting of made to order small tables and magazine racks – poetic interpretations of our surrounding and life.
Fjura will be providing a changing landscape of flowers in the space; responding and complemeting Laetitia’s pieces. Floral compositions will be available to purchase as part of the exhibition.
Event with De Allegri on Thursday 24th September, 6-9pm.
Exhibition Dates: 19th – 27th September 2015
19th Saturday, 10am-6pm
21st Monday -23rd Wednesday, 10am-6pm
24th Thursday, 10am-9pm – Brompton Design District Night
25th Friday & 26th Saturday,10am-7.30pm
27th Sunday, 11am-5pm
Australian florist, Simone Gooch of Fjura presents a fresh floral landscape like no other. Fjura was established in 2005 in Sydney, and quickly earned a loyal following including Hermes, Louis Vuitton, Chanel, Vogue and art institutions. Work has included Nicole Kidman’s wedding, fashion parades, trunk shows, floral styling for shoots, events and private homes. Gooch has an ability to wield flowers into arrangements of sophistication, elegance, yet at the same time complexity.
Gooch’s work is sculpturally romantic, rich with floral elements that are altered through clean, crisp and minimal compositions. The scale of work spans from gift bunches to large scale floral installations, and recently Gooch has completed a series of arrangements for the Le Monde weekly magazine.
Since arriving in London in 2015, Gooch has joined forces with Lucinda Bell Johnson, an interior designer with a floristry background, and together they are working to establish Fjura in London.
Laetitia de Allegri is a Swiss-born designer and colour consultant living and working in London. Her work encompasses a diversity of applications from industrial products and furniture to interior projects, both in private and public commissions. With a strong focus on graphics, particularly within the field of textiles and rugs specialising in pattern, colour and texture; she finds the balance between beauty and functionality, sculptural and industrial, employing these aspects within her work in the most simple and pure ways. She enjoys arts and craft as much as industrial manufacturing and integrates both into her work whilst experimenting with various techniques.
Graduated in 2004 from ECAL (Industrial/Product BA) she joined Barber Osgerby where she worked for six years. From 2010 to date she worked as an independent designer and color consultant for the likes of Barber Osgerby, Marc Newson, Tom Dixon, Alexander Taylor and Map Project Office.
In 2013, she established herself in London and started new collaborations. Between 2013 and 2014, de Allegri collaborated with Eva Feldkamp, presenting their first collection Issue No. 1 at the London Design Festival in 2013 followed by Issue No. 2 at Edit by designjunction in Milan Furniture Fair in 2014.
Since London Design Festival in 2014, Laetitia has joined forces with Matteo Fogale and created a new studio under the name of Laetitia de Allegri & Matteo Fogale. Together they launched -ISH, a collection of furniture and product entirely made from recycled and post-industrial reclaim for which they won a Wallpaper Design Award in 2015. More recently took part in the Wallpaper Handmade exhibition in Milan Furniture Fair 2015. Their studio is lead by a design approach that considers honest, premium and un-conventional materials as well as functionality and longevity of the products. Laetitia and Matteo’s work celebrates the combination of industrial process and fine craftsmanship, finding inspiration in nature as well as day-to-day environments.
Laetitia de Allegri & Matteo Fogale will be exhibiting Mise en Abyme during London Design Festival in collaboration with Johnson Tiles at the V&A.
For the festival, Brompton Design District will host a renowned pop up programme, curated by respected design consultant Jane Withers. This year, almost a decade since its foundation, the district continues to produce a strong and thoughtful combination of emerging talent alongside established names.