Exhibition

Private View by The Conran Shop x Its Nice That

81 Fulham Road, SW3 6RD

16 September—16 October 2017

The Conran Shop x It's Nice That - Private View

Everyone is welcome to the Private View at The Conran Shop this September. Rather than a one-night spectacular, It’s Nice That and The Conran Shop will run a month-long soirée in the windows of the store where everything may not be quite what it seems. Traditionally, a private view is an occasion when gallery walls are at their brightest, the prosecco is chilled, the press releases are neatly stacked and the products are polished for their moment in the spotlight. But something has gone awry…Come and decipher the aftermath of an evening that started as a glittering occasion and took a lurch towards the unexpected – a playful instal-lation combining products, set design, storytelling and chaos that questions what a memorable event really might be.

Private View will run from 16 September 2017 for four weeks alongside a series of in-store activities that will expand upon and celebrate the installation. This is the second year running that It’s Nice That and The Conran Shop has partnered on an installation for LDF, following last year’s A Load of Jargon.

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