Past Exhibition

Skandium’s new store in Brompton

35 - 36 Thurloe Place, SW7 2HP

16 September—24 September 2017

Skandium High Res Store Illustration

Skandium is excited to announce the opening of its first new store in a decade, located in Thurloe Place, South Kensington, as the retailer reimagines its presence in South West London.

Skandium’s iconic store on Brompton Road will close its doors after a successful 10-year tenure, making way for a new retail concept, the ‘Skandium Townouse,’ maintaining its presence as the foremost destination for Scandinavian design in the UK.

The new store will be split over two sites in a new retail concept designed to reflect the reality of London living.

Opening its doors in August, a two-storey building at 35-36 Thurloe Place – a well-loved landmark in the area – will become Skandium’s new homeware mecca, stocking their range of soft furnishings, accessories, and one of the largest collections of Scandinavian lighting in London.

Directly opposite, opening in September, a four-storey property at 31 Thurloe Place will become the Skandium Townhouse, a brand new furniture destination. Working within the natural scale of a home will allow them to create room sets designed to inspire shoppers and demonstrate the unique character of Scandinavian living.

The two locations will constitute 5,500sq ft. of retail space.

Jan Vejsholt, Skandium’s Managing Director, has said: “It will be a totally new store concept for us, consisting of two separate buildings facing each other across the street. One, a townhouse providing the best possible opportunity to show how our clients could live and furnish their homes, and opposite, a standalone, quintessentially English building dating from the 1860s, which will showcase one of London’s largest collections of Scandinavian lighting, plus a floor full of accessories and gift ideas expertly curated by Skandium for the design conscious and the curious. In the new store, expect to find an engaging mix of mid-century masterpieces, future classics, and there will always be room for a Moomin mug.”

Moving closer to South Kensington station – Thurloe place is nestled between Cromwell Place and Exhibition Road – the new Skandium store maintains its proximity to the Victoria & Albert Museum and Natural History Museum, and the bustling environs of South Kensington. Skandium hopes to attract the discerning local community and capitalise on the casual weekend shopper, as well as safeguarding the loyal customer base familiar with the Brompton Road store.

Once named ‘London’s most discreetly fashionable design shop,’ the new Skandium stores will continue to celebrate Scandinavian design with passion. Selling a mix of modernist designs from Scandinavia, as well as from companies such as Knoll and Vitra, its own line, Studio Skandium, which is largely manufactured in the UK, and a curated selection of new Scandinavian design talent.

Skandium’s new stores will be officially celebrated in September during one of the most renowned design events in the World, the London Design Festival, and as part of the Brompton Design District.

About Skandium

Skandium is a British company founded in 1999 by three passionate Scandinavians: Christopher Seidenfaden, Christina Schmidt and Magnus Englund. Opening its doors on the 15th September 1999 at 72 Wigmore Street, London, Skandium has since grown to be one of the leading retailers of Scandinavian design in the world, offering a highly edited selection of design pieces, homeware and gifts and is the go-to place for discovering the latest Scandinavian talent. Skandium will now have three London flagship stores, a recently relaunched webshop, and operates the Republic of Fritz Hansen store in Fitzrovia.

Store illustration by Polly Crossman.

Twitter: @skandium_com
Facebook: www.facebook.com/skandium
Instagram: @skandiumltd

www.skandium.com

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