Exhibition

This Will Be The Place by Cassina

238 - 242 Brompton Road, SW3 2BB

16 September—24 September 2017

2_CASSINA 9.0_Fondazione Giangiacomo Feltrinelli_Artful Living

For its 90th anniversary Cassina presents the monograph This Will Be The Place, curated by Felix Burrichter and edited by Rizzoli. The book, which explores contemporary social behaviour and its possible impact on the future of interiors, is divided into two sections: theoretical and photographic. In the first part, five figures from the worlds of architecture and design share their thoughts on how anthropological and sociological aspects of life could change our living habits.

The second part of the book takes a defiantly visual approach and converts the ideas 3 discovered in the interviews into five photographic scenarios featuring Cassina furniture in possible home environments. For London Design Festival 2017, a selection of photos will be exhibited at the Cassina London Showroom, alongside the 2017 Collection. Cassina Art Director Patricia Urquiola and designer Konstantin Grcic, a contributor to the book, will hold a talk mediated by Tony Chambers, Editor-in-Chief of Wallpaper*, on Thursday 21 September at 5pm.

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