77 Fulham Road, SW3 6RE
Under the creative direction of Louise Trotter, Joseph continues to produce collections of sophisticated signature staples with a directional approach. This season breathes new life into functional style, recalling the minimalist undertones of previous collections reworked in contemporary designs which look and feel refreshed.
Upholding the Joseph aesthetic, the current collection retains its status as the ultimate urban uniform. Mainly influenced by utilitarian themes, there is an undertone of luxurious grunge throughout, for functional clothing with androgynous appeal that has acquired a cult following. This is where rugged and romantic collide.